YouTube Channel
A complete and well-optimized YouTube channel can do wonders for a brand’s success. Here are seven often-overlooked tactics that can make a big difference.
YouTube is the second largest search engine on the web, right behind Google. And by now, you probably know that Google owns YouTube.
So, as social media managers and SEO professionals, YouTube is a platform we cannot afford to ignore.
An optimized channel is the foundation of successful content.
Some of these optimizations are no-brainers. Others tend to get overlooked.
What follows are seven musts for a successful YouTube Channel.
YouTube rolls out new tools and resources for business owners as part of Google’s International Small Business Week event.
YouTube launches new tools and resources for small business owners including a step-by-step guide to growing a channel, and a streamlined process for creating ads.
The rollout of these tools coincides with Google’s International Small Business Week, which includes a number of initiatives aimed at small business owners.
YouTube reports that 79% of small businesses with a YouTube channel agree that publishing videos helps with getting found by customers.
In addition, it’s estimated that 82% of global digital consumer traffic will be video by 2022.
Currently there are over two billion monthly users on YouTube watching a collective one billion hours of video a day.
YouTube launches new tools and resources for small business owners including a step-by-step guide to growing a channel, and a streamlined process for creating ads.
The rollout of these tools coincides with Google’s International Small Business Week, which includes a number of initiatives aimed at small business owners.
YouTube reports that 79% of small businesses with a YouTube channel agree that publishing videos helps with getting found by customers.
In addition, it’s estimated that 82% of global digital consumer traffic will be video by 2022.
Currently there are over two billion monthly users on YouTube watching a collective one billion hours of video a day.
YouTube Step-by-Step Playbook
YouTube has published a free step-by-step guide designed to help business owners launch a channel, establish an online presence, and reach new customers.
These are the chapters included in the guide and a quick summary of what each of them covers.
Launching a Channel
This chapter covers:
- The basics of creating a personal channel or a brand account
- Personalizing a channel with a custom name, description, URL, and contact information
- Branding a channel by utilizing YouTube’s layout and branding options
- Uploading a video, writing a title and description, and selecting a thumbnail
- Adding advanced elements like searchable tags, end screens, and video cards
- Measuring performance in YouTube Studio
Every day, we watch almost 5 billion videos on YouTube globally. And yet, only a very few manage to go viral in no time. So, why do some videos get millions of views while others struggle?
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YouTube is introducing a faster, easier way to create video ad campaigns.
With this new process, businesses can simply upload the video ad, indicate the audiences they want to reach, and set a budget.
This reduces the YouTube campaign creation time down to minutes, and with the new mobile experience businesses can more easily measure campaign performance.
Access the new YouTube ad experience at youtube.com/ads.
For more on these resources and guides
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